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Email marketing with ClickCash

Email marketing is a great way to get your promotions to people interested in adult offers. ClickCash does allow you to market using email as long as:
  • Your marketing is in compliance with our posted T&C as well as our UCE Policy
  • Your emails are CAN-SPAM complaint and follow the anti-spam laws where your recipeints live
So what does that mean? Let's look at each of the bullet points to better understand them.

Compliance with the ClickCash T&C
The ClickCash Affilaite Marketing Agreement prohibits any type of marketing that:
  • Targets users under the age of 18
  • Misleads or misrepresents the user in any way about what iFriends is or what to expect
  • Offers users payment or incentive of any sort for joining iFriends
  • Is Spam, or otherwise unsolicited correspondence

Making your Emails CAN-SPAM compliant
No, this has nothing to do with that processed meat product your grandmother used to use in her fried rice. CAN-SPAM is the most important law to understand as an email marketer. If you violate the law, you'll be subject to fines and penalties from the US Government. Most countries have their own versions of the CAN-SPAM rules. We'll link to them below. We'll be focusing on the US version of this law. The most recent version can be downloaded via this link. Here's an overview of the main CAN-SPAM requirements:

  1. Use accurate header information. Your "From," "To," "Reply-To," and routing information - including originating domain name and email address - must accurately identify who initiated the message.

  2. Don't use tricky subject lines. The subject line must reflect the actual content of the message

  3. Identify the message as an ad. The law gives you a lot of leeway on how to do this, but you must clearly disclose somewhere that your message is an advertisement.

  4. Tell recipients where you’re located. Your message must include your valid physical postal address where you receive mail.

  5. Tell recipients how to opt out of receiving future email from you. Your message must include clear instructions on how the recipient can opt-out of future emails. This can be by email, or some other easy internet-based way to unsubscribe. Make sure your spam filter doesn’t block these opt-out requests.

  6. Honor opt-out requests asap. You must be able to process requests within 10 business days. You can't charge a fee, ask for more info, or make them take any other steps. You also cannot sell or transfer their email address. If you hire a company to help with your CAN-SPAM compliance, you can provide the email address to them.

  7. Watch what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you are still responsible with compliance with the law. So if that company violates the CAN-SPAM law, the FTC will fine both the company and you.
Mailchimp has a great list of links to anti-spam laws in other countries. Head over to their site to check it out!


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