Every day, millions of people use Bing and Bing-powered search engines. In fact, over 30% of US internet searches
occur outside of Google! With Bing Ads, you can create ads and bid on keywords to drive adult traffic to your website or offer, at low cost. Let's get you set up for success!
Plan your Campaign
Before getting started, you'll want to plan out your budget, targeting, and your ads. Here are some ClickCash articles about building your text links
, targeting niches
, and writing effective text ads
to help you plan your Bing strategy and tactics.
Choose your Keywords
Bing maintains a list of approved adult keywords that you can start using that don't need editorial review. At last count, there were over 65,500
keywords on this list, many related to cams. Examples include: Free Porn, XXX Video, Live Sex Chat Cams, and Phone Sex Lines.
Your Bing account manager will provide you with the list of approved keywords, but let us know
if you want a sneak peak!
But, what happens when you want to target a keyword that's not
on the list? Well, you'll have to request an exception—once you've added the keyword. (Keep in mind that editorial review can take from several days to several weeks.)
To start your custom keyword research you'll want to use Bing's Keyword Planner
. If you happen to be savvy with Excel spreadsheets, you can also use the powerful Bing Ads Intelligence
tool to dive deeper into keyword insights.
Keyword Match Types
Bing Ads will only show your ads for search queries that match your keyword exactly, including some close variations.
If your keyword is [live sex chat]
, only searches for live sex chat
will trigger your ad. Searches for live sex chat free
will not trigger your ad.
While you'll get fewer impressions with Exact match, you typically enjoy a higher click-through rate (CTR). This is because only people looking for exactly
what you're advertising will see your ad!
Before you can start bidding on adult keywords on Bing Ads, you'll need to have an Adult Approved account. We encourage you to review these policies
to ensure your ads will be in compliance. Then fill out their Adult Advertising Program Participation Form
to get started!
Are you ready to get started promoting with Bing? Head over to their site
to signup and get started today!