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Are you interested in marketing on Tumblr, but you're concerned that they will just close your account? Let us help you be successful with Tumblr marketing by going over some Do's and Don'ts!

Tumblr Do's
Do create a stand-alone site
Tumblr hates affiliate links (unless you are paying them!). If you link to iFriends via a tracking link, they are more likely to shut down your Tumblr account. Instead, create your own site and link to that from your Tumblr posts. Your site can have all the affiliate tracking you want.

Do link to content that is Relevant
Link to content that is related to the post you're making. If you are promoting this month's Model of the Month, link to through to a page on your site that features more about her. Use the banners that have been created, content from her fanclub, or pull her RSS Feed to populate a bio page right on your site.

Use Tumblr's Source Option on Every Post
Use Tumblr's source link option to connect to your stand-alone site every time you make a post, and put a link every image you post as well. While this will restrict you to single-picture posts, some data suggests these posts are more likely to be clicked on and retumblr'ed. This will also embed your site in the post regardless of how often it's shared, eliminating traffic leaks.

Stay Away from Videos - Use Gif's instead
Tumblr dislikes if you attempt to upload videos. Gifs will work across all devices, which is not something all embeddable HTML to play your movies can promise. Giphy will let you convert videos to animations, or you can use any other software or service you like to convert your movies.

Tell a Story in your post
Post about a model, or a session, from a viewer (or model's!) point of view. Tumblr users like stories, and will interact with and share stories that are interesting, amusing, or otherwise caught their eye.

For example, when you watch the next free Customer Appreciation show, why not write a short Tumblr blog about it, then lead to a deeper review on your site. A short teaser on your Tumblr that leads to a longer story on your site will help you convert.

Use Relevant Hashtags
We cannot stress hashtags enough. Tumblr exposure is driven by the content in your post and the hashtags you use. Don't spam a million tags just to have them. You want to feed relevant traffic through to your marketing. If people keep finding your content by hashtags that are not relevant, they'll stop clicking through and ignore your posts entirely.

Use Google Analytics Tracking
Using Google's Campaign URL builder in your posts on any social media platform back to your site will help you get more information about how users are finding your site. This will also help you identify the posts that are generating the most traffic, so you can make more of those types of posts.

Remember to connect your Socials
Be sure to connect your Tumblr, Facebook, and Twitter accounts together. That way, a post to one will be seen across your various social media accounts. Experiment with this - sometimes this works great as it's a good time-saver, but it can make your linked accounts look more like spam. Find a connection that works best for you.

Tumblr Don't's
Don't use RSS Feeds
Using services like Dlvr.it or IFTTT to populate your Tumblr is the best way to get your account closed. Why? Because Tumblr is interested in user-generated content. Using RSS Feeders will get your account closed. You can use RSS feeds to populate the pages on your site, but you'll need to either manually post (be sure to use their scheduler!) or user a service like HootSuite to cue up posts to your Tumblr.

Don't Post Affiliate Links on Tumblr
This is the second fastest way to get your Tumblr account closed. Instead of posting an affiliate link, set up your own feeder site and send the traffic from Tumblr to your site. You can populate your site with whatever affiliate links you want.

Don't Spam
Building an account that spams posts or hashtags will also cause Tumblr to close your account. It will also cause other Tumblr users to just ignore you, which is the opposite of what you're after!

Don't ignore other Tumblrs
Tumblr is a community. You'll get more traffic if you actually engage in posts and re-tumblr'ing other people's posts. Many accounts won't re-tumblr your content unless you've interacted with them first.



Secure Socket Layer (SSL) helps keep communication safe from those looking to gain unauthorized access to, or manipulate, private data. It does this by encrypting the information that users enter as it flows to your databases. Browsers are making it more obvious to users when they're accessing a secure site and when they aren't.

People feeling safer leads to higher conversions. How, you may ask?

When a user knows their information is encrypted, they are more likely to trust you with personal information. This includes emails, credit cards, etc. Browsers are making users far more security conscious. If your destination pages are not secure, the user is less likely to join. But if your starting pages are not secure, users are becoming less likely to even click through.

So how do you get a sexy - and secure - site?

Our friends at 1and1 hosting have a step-by-step guide to converting your existing site to SSL. While some of their information is specific to their hosting platform, the bulk of it is relevant no matter who handles your domain hosting.





If you use sex-related keywords in your Twitter hashtags, or post explicit pictures, you may have seen a drop in views and clicks on your Tweets. This is because, as part of their Safe Space changes, Twitter has started blocking certain words in their search engine.

This follows their February update when they rolled out SafeSearch filters on content, flagging each image as "safe" or not in an attempt to block violent or adult images from appearing in search results.

The Safe Search feature is enabled by default on all Twitter accounts. Users can disable it, but they would first have to know it's there. Since Twitter rolled this out pretty quietly, most casual Twitter users may not even know it has happened and are probably wondering where all their porn has gone.

Some hashtags we've seen impacted by these changes include: Porn, NSFW, Sex, BDSM, Kink

How to use Hashtags with Safe Search
You can still use these in your hashtags, but now Tweets containing these will no longer show up under "Latest Tweets". They will still show up under "Top Tweets", which is where Twitter shows Tweets with high interactions.

We'd recommend incorporating other keywords as well that may be less explicit, but still allow your audience to find you. Our Guide to Hashtags lists a variety of tags you can use to promote iFriends live cam models.

How to use Content with Safe Search
The safest bet is to stick to teaser content. Many models offer less explicit content that you can access through our Model Spotlight Tool.

When you use more explicit content, blur it. You can still link to the un-altered content, and you may find more users clicking through to see what's really going on under that blur. This will also allow you to post the image on Instagram, who is auto-blurring "sensitive" photos.

How to Continue to Reach your Followers
People who already follow your Twitter account are folks who want to hear from you. If you haven't been proactive about following them back and interacting with them, now is the time to do so. Interacting with someone is the best way to make sure they don't forget about you. The more you interact with your followers, the more you learn the type of content they like as well. Consider it market research to find out where to send those followers to earn the most from their traffic.

One great way to generate some interaction is to run a poll, and retweet the poll post often. People love giving their opinions, and it's more great market research on what your followers want (and don't want) to see from you.

If you haven't already, be sure to phone verify and email verify your Twitter account. In an attempt to curtail harassment and abuse, Twitter has added a setting that lets users see only Phone and Email verified accounts. It's currently off by default but don't let that discourage you from verifying your account. There's no guarantee that OFF will remain the default.




Start Marketing Cams with Bing Ads

Every day, millions of people use Bing and Bing-powered search engines. In fact, over 30% of US internet searches occur outside of Google! With Bing Ads, you can create ads and bid on keywords to drive adult traffic to your website or offer, at low cost. Let's get you set up for success!

Plan your Campaign
Before getting started, you'll want to plan out your budget, targeting, and your ads. Here are some ClickCash articles about building your text links, targeting niches, and writing effective text ads to help you plan your Bing strategy and tactics.

Choose your Keywords
Bing maintains a list of approved adult keywords that you can start using that don't need editorial review. At last count, there were over 65,500 keywords on this list, many related to cams. Examples include: Free Porn, XXX Video, Live Sex Chat Cams, and Phone Sex Lines.

Your Bing account manager will provide you with the list of approved keywords, but let us know if you want a sneak peak!

But, what happens when you want to target a keyword that's not on the list? Well, you'll have to request an exception—once you've added the keyword. (Keep in mind that editorial review can take from several days to several weeks.)

To start your custom keyword research you'll want to use Bing's Keyword Planner. If you happen to be savvy with Excel spreadsheets, you can also use the powerful Bing Ads Intelligence tool to dive deeper into keyword insights.

Keyword Match Types
Bing Ads will only show your ads for search queries that match your keyword exactly, including some close variations.

Example: If your keyword is [live sex chat], only searches for live sex chat will trigger your ad. Searches for live sex chat free will not trigger your ad.

While you'll get fewer impressions with Exact match, you typically enjoy a higher click-through rate (CTR). This is because only people looking for exactly what you're advertising will see your ad!

Getting Approved
Before you can start bidding on adult keywords on Bing Ads, you'll need to have an Adult Approved account. We encourage you to review these policies to ensure your ads will be in compliance. Then fill out their Adult Advertising Program Participation Form to get started!

Are you ready to get started promoting with Bing? Head over to their site to signup and get started today!


Get more out of your Social Media Marketing

When you are using Twitter to generate new leads, you know the more eyes you can get on your Tweets the better. Everyone wants to know how to get users from Twitter to click on their links and signup for an iFriends account. It can take a lot of work and effort to generate even one signup.

Moz Blog invoted Tara Reed to discuss ways to increase your leads originating from your Tweets. With her three-step process, you can squeeze a lot more traffic out of your Twitter feeds and make yourself a glass of ClickCash commissions!




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