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Get more out of your Social Media Marketing

When you are using Twitter to generate new leads, you know the more eyes you can get on your Tweets the better. Everyone wants to know how to get users from Twitter to click on their links and signup for an iFriends account. It can take a lot of work and effort to generate even one signup.

Moz Blog invoted Tara Reed to discuss ways to increase your leads originating from your Tweets. With her three-step process, you can squeeze a lot more traffic out of your Twitter feeds and make yourself a glass of ClickCash commissions!




Set up Dlvr.it t post to your Social Networks

Dlvr.it is an RSS feed gobbler: it takes the RSS feed from any website (like ClickCash, or iFriends!) and basically delivers it automatically to whatever social media platform you select. It currently supports auto-posting to Facebook, Twitter, LinkedIn, Pintest, and many others. You can set the schedule you want, or let Dlvr.it optimize your posts based on research and best practices.

Dlvr.it offers both free and premium packages. The free option allows you to link to up to three social networks from up to five feeds and sites. Their premium program allows you to link to up to ten social networks with as many as 50 feeds. And if you need more, they also have business plans available.

For those of you who track everything through the great and powerful Google, you can even incorporate your UTM tracking parameters on each link! Let's get started...

Getting Started
  1. Sign Up for your account right from their homepage. You can create a stand-alone account, or signup using your Facebook or Twitter account.
  2. Link your Socials by clicking on the SOCIALS tab and then selecting the "Add Social" button. With their free plan, you can link up to three social media networks

Configure your Socials
We recommend that you configure each of your social profiles before adding any links. To do this:
  1. Click on the Social you wish to edit, then click the EDIT button
  2. Post Options should have the post title, body, and URL selected. Make sure the social is Active, too!
  3. Links allows you to shorten your links or not. We recommend you select "Don't Shorten Links". This is where you'd add your Google Analytics tracking, too.
  4. Advanced lets you post as a retweet as necessary and add photos. Check both of these.
Click SAVE to save your configurations. We do recommend going into the Short Links area and setting "No Shortener" as the default. Now it's time to set up our RSS feeds!

Feed the Queue
  1. Add New Feed by clicking the button at the bottom of this page
  2. Enter your Feed URL which you'll get from the ClickCash RSS feeds page. Make sure to be logged in so that every link is prepopulated with your tracking code
  3. Name your Feed with the niche you're promoting. This helps if you've got multiple feeds connected to your account. Pick your New Items and First Post settings
  4. Connect Your Socials to tell Dlvr.it where to send your posts.
Once your feed is entered, we suggest going into the feed settings so that Dlvr.it doesn't spam your feeds. Here's what we recommend:
  • Updates should be every 30 minutes with a maximum 1 post per update.
  • Item Text should contain how you want to start each post (eg: Live Cam Show) and end each post. This is a great place to add the hashtags relevant to your feed.
  • Filters should have Title and Content selected.
  • Advanced should have Enable Photo Posting turned on. We suggest disabling "Pass Feedburner Links to your link shortening service.
And that's it! Dlvr.it will start posting to your selected social medias on the schedule you selected.

Learn how to write a great text ad

Whether you are using text ads on your site or generating traffic through paid placements, you want to write the most effective ad possible. But how do you know that your ad is awesome?

Mike from LoSasso Advertising offers an SEM Minute on writing effective text ads. He discusses the elements of the ad, ways to change up your marketing, and the importance of testing!


Are you looking to create your own text ad to drive traffic to iFriends? Here's the tracking link you'll need!

Set your CTA Destination for your Ad:


Creating Effective Call to Action Links

When you're limited to 140 characters, there's no time to be coy. Giving people clear directions on what you want them to do, and what they'll get once they do it, will increase both clicks and conversions. We've got four tips that will help you increase interactions on Twitter, Facebook, Tumblr, or whatever social media platform you're targeting with your marketing.

Ask for the Click
Your mom always said if you want something, ask for it. The same is true with getting a click! Telling people to click, and why, will increase the number of clicks your links receive. When you're sharing a link, you'll want to limit the @handle and hashtag mentions. This will keep people who see your tweet focused on your link. Take a cue from our mainstream friends and be direct and sexy:

Ask for the Retweet
Get your followers working for you. Asking for a retweet can increase retweets (read: free advertising!) by as much as 300%. Offer a reason for people to retweet you. This could be getting you to post a great picture, to show they love your content, or just because they love you.

Ask for a Follow
Extend your influence by encouraging new users to follow your social media account. If your tweet is likely to be seen by a larger audience, ask them to follow you to stay connected, or to see more of the great content you're posting.

Ask for a Reply
Social media is not meant to be you standing on a hill yelling at people. Starting a conversation is one way to build loyalty between you and your followers. And loyal followers are more likely to click on your links and signup for your offers. Give people motivation to respond to your tweets and you'll start building up impressions, followers, click-throughs, and signups!


Want a Twitter Tune-up? We'd be happy to take a look at your current social media and offer suggestions on ways you can increase conversions. just visit us in Live Chat Support or drop us a line. We speak Tweet, and are social, too.



This week, Google announced two upcoming changes related to mobile search results. One is pretty innocuous. Google will remove the "mobile friendly" designation for websites that pass its mobile-friendly test. The other targets mobile marketers.

Starting January 10, 2017, Google will begin to penalize websites that have what it considered to be "intrusive pop-up ads."

They describe these as ads that meet some of the following criteria:

  • Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
  • Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
  • Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.
Here are the examples that Google provided of interstitials it says makes content less accessible:
In contrast, Google says these interstitials - when used responsibly - will not be penalized:

  • Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.
  • Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall.
  • Banners that use a reasonable amount of screen space and are easily dismissible. For example, the app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space.
Here are some examples that Google provided of interstitials that it says will not lead to penalties:


So what's that mean for you? This new rule is mobile-specific. Google will rank your page lower if it contains interstitials described above as bad. If you're targeting search engine mobile traffic, we recommend reading Google's new policy. This may help you decide whether to add those new marketing popups or not to your site. Click the button below to review Google's post on this new policy.




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