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Promo Tools > Creative Library > All Formats >  Tag: Geo Targeting > About Geo Targeting

ClickCash-hosted GeoTargeted Creative (CCGT):

It's cool. It converts like crazy. It's customizable. It's ClickCash. And it's automatically supported in every ClickCash link and creative set, built-in straight out of the box. For example, how's the weather in District Of Columbia today?

Turn-key or Customize? You choose!

Straight out-of-the-box, CCGT usually gets it right. If you live in Peoria, IL, and your IP address reliably traces to the general region of Peoria, then ClickCash will expose creative such as "Find hot girls in Peoria". Of course, if we're not highly confident that your "Peoria" IP address actually means you live in Peoria, but we're confident you live somewhere in Illinois, we'll use "Find hot girls in Illinois" instead. (and if that fails, we cascade to "Find Hot Girls in Japan", or ultimately, "Find Hot Girls in Your Area".)

But we all know that IP addresses aren't always perfectly reliable. For example, what if you are running a marketing campaign that reaches only Dialup users of America Online? Because of the way AOL-dialup handles web requests, AOL users in Peoria – and much of the rest of the USA – might inappropriately resolve to "Find hot girls in Dulles (Virginia)" . . . under simple systems, of course. But with CCGT, we've got it covered. (About Reliability Thresholds). And much more.

To help you get the most of such targeted promotions, you can customize behavior and achieve a more finely-tuned GeoTargeted message.

Use the optional parameters below for overall fine-tuning. For example, if you believe that on a general basis, CCGT is too generic – unnecessarily returning "Your Area" too often for your given marketing audience – you should experiment with incrementally lower values until you find the 'sweet spot' that works best for you. Conversely, if CCGT tends to be too specific for your target audience, returning 'New York City', even when the user lives upstate in Buffalo, New York; adjust the setting higher until you find a better balance.

CCGT works great in default mode. Or, customize with these optional parameters:

URL Query-String Parameter Description
About Reliability Threshold
Values Comments
&pGeoOverallRT=<value> Overall Reliability Threshold 0 to 100
(60 to 90 Recommended)
This is a meta parameter that has the same effect upon CCGT as if you had explicitly specified pGeoCityRT, pGeoStateRT and pGeoCountryRT with the identical value. More
&pGeoCityRT=<value> City-level Reliability Threshold. 0 to 100
(60 to 90 Recommended)
Functions identically to pGeoOverallRT, but only at the city level
&pGeoStateRT=<value> State-level Reliability Threshold 0 to 100
(60 to 90 Recommended)
Functions identically to pGeoOverallRT, but only at the state level
&pGeoCountryRT=<value> Country-level Reliability Threshold 0 to 100
(60 to 90 Recommended)
Functions identically to pGeoCityRT, but at the country level. More
&pGeoDefaultMsg=<value> Default GeoLocale Message
("Your Area", "Your Town", etc.)
Your%20Area,
Your%20Town
Your%20College
etc.
Unless specified through this parameter, the default string returned is "Your Area". More
&pGeoCase=<value> Capitalization Style < Upper | Lower | [blank] > Determines upper/lower case of region.
Upper: "NEW YORK", "YOUR AREA"
Lower: "new york", "your area"

If not used, Propper (mixed) case is returned, e.g., "Las Vegas", "Your Area", etc.
&pGeo=<value> Use Geotargeting (Yes or No) < Y (default) | N > Most CCGT creative is responsive to the &pGeo=[Y/N] parameter. To suppress the GeoTargeted message from appearing, add '&pGeo=N' to your URL.